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But the free list you can see only gives you a small percentage of them. Perhaps it is the wide range of features that makes it a little difficult to get around the site. The community section alone has loads of tips and data for you to read through. It is definitely the sort of site for someone with time on their hands. This is an interesting odds comparison option that might suit EU users.

Bookmaker UK License (Gambling Commission) Other Key Licenses
Bet365 Yes Gibraltar, Malta, Australia
William Hill Yes Gibraltar, Spain, Italy
Betfair Yes Malta, Gibraltar, Ireland
Paddy Power Yes Ireland, Malta, Gibraltar

It doesn’t have quite as many bookies as some other sites of this type. Yet, it can offer a neat way of discovering new bookmakers. They are based in offices in the UK and Romania.

Best odds sites for tennis

However, you can join up as a member to see more bets of this type. Another benefit as a member is that you can set up alerts. This means that you will be notified when odds on a specified event reach a certain level. Registering as a member also allows you to see a lot more bookies. Their full selection is one of the biggest around. According to the Bet Brain site, they have 40 staff split over the different offices. The site seems a bit less intuitive for users. Again, this odds comparison website doesn’t link you directly to the bookies’ betting slip in all cases. They say they look at 97 bookies’ odds. It is noticeable that they link to some of the major bookies, with deals to entice you to sign up. On the positive side, it has a clean and neat look to it. However, this seems to be partly down to having less information on it. It seems like the sort of site that a newcomer might feel more comfortable on.

  • Compares deposit and withdrawal methods across platforms
  • Lists processing times and minimum/maximum limits
  • Reviews transaction fees and currency support
  • Highlights bookmakers with instant payout options

There is also a limited selection of surebets and value bets on Bet Brain. This is another decent option for UK users. It is owned by the sports betting technology experts at Betgenius.

Best odds sites for horse racing

This ranges from seeing the community action to looking at the live scores. What if you want to get straight down to the odds comparison task? I went back in to check out the Barcelona v Liverpool match. Would I see the same prices here? Very similar to Oddschecker not exactly the same.

How are horse racing odds calculated?

When you hover over specific odds you can see the recent history. At the bottom of the grid, you can also see the average odds and highest odds listed. There is one interesting feature on Odds Portal to mention. This is the percentage figure you can see in the pay-out column. This shows is who has the best over round.

Brighton vs Manchester United Betting Odds, Tips, Predictions, Preview 24th May 2026

One thing it doesn’t have is a direct link to every bookmakers’ betting slip. This makes it a bit more time-consuming than Oddschecker in some cases. This is another odds comparison that is solid enough for UK users. It is similar to Oddschecker in that it is best for UK bookies and horse racing. As with the other sites we have looked at, Easy Odds offers more than just odds comparison. Is their odds comparison site any good? The selection of bookies is a bit limited and you can’t always link directly to your betting slip. However, there are definitely some good things about it too. The site perhaps looks a bit basic and old-fashioned. However, it is fairly easy to use right away. They seem to have found a good balance between putting on a lot of information and keeping it simple to use. There is an extensive list of sports down the side of the screen. As well as hugely popular sports like horse racing and, you can choose the likes of kayaking and judo. As with most of these sites, there are links to bookie offers for opening new accounts. They also have a page with steamers. These are selections that have shortened with several bookies. When I looked none were listed, sadly. Those are probably the 5 main odds comparison site you will be interested in. However, there are others bet sportsbook odds comparison tool out there too. A quick search on Google brings back names like Hot-Odds, OddsFan and BetMonitor. There is no harm in trying a few to see if you like them. Yet, I feel that the 5 listed earlier should give you everything you need. They are each different, appealing to different users. So take a few minutes to consider your needs. Do you need a UK bookie or an EU option? Do you prefer a simple site or something that you can really sink your teeth into? By putting some thought into it, you can choose the option that best suits you. It is vital that you use a site with live odds updates. This is due to the fact that the figures change regularly. Especially when it gets close to the time the event starts. You might want to use more than odds comparison at the same time. Just do what I did and keep them open in different tabs on your browser. This will let you see any changes as they happen. If you don’t have the current odds it could be a disaster. When the market leaves you behind then you waste money. Instead of getting the best possible value, you are handing over money for nothing. You will notice that these services tend to be free. In fact, you can usually enter the site and check the odds without even registering. So why would you bother registering or paying for something you can get for free? The truth is that the free services are too slow to be really useful. They don’t update fast enough to really help you. You need to check a paid service flag up value bets and arbs. Speed really is of the essence with these strategies. It is also worth remembering that free sites tend to get paid by the bookies? Well, it means that they probably won’t show you any arbs opportunities. Some of these services are extended for paying customers too. You might get to see more bookies or receive other benefits. What about the risk of getting your accounts gubbed? This is one of the great fears of anyone looking to beat the bookies. Is this possible if you use any of these sites to find the best odds?

betcompare

Just go up to the settings button and change it there. Once you are happy with the price what comes next? Just click on the price and you will be directed to the bookmaker site or betting exchange. This makes it very easy to place your bets. What if you prefer to bet on the move using a mobile device?

Cheltenham Gold Cup

Well, there is a free Oddschecker app for Apple and iOS devices. You will see a lot of bookie offers listen on the home page here. It is worth noting that they make money. When you follow a link and sign up Oddschecker earn commission on your betting activity. There is nothing wrong with this as such.

Grand National

That’s why the website is free. While Oddschecker might be the best-known odds comparison site, there are others. One of the most important is called Odds Portal. This is probably the best choice if you want to check out EU bookies. When you first enter you will see a huge amount of choice. The bookies won’t be happy if you keep taking value odds. This is another reason why it is good to use different bookmakers as much as possible. Of course, there is a limit to how long you can keep doing this before being spotted. If you place a lot of value bets as great odds you will probably run into problems at some point. There are plenty of sites around that let you compare odds. Most of them are simple to use and free. However, they are of limited use to you unless it is as part of smart overall tactics. By looking for arbs opportunities and other strategies you can look to earn as much as possible.

  • Explains key betting concepts like implied probability
  • Guides on how to read and interpret decimal, fractional, and American odds
  • Demonstrates how to calculate potential returns
  • Details the importance of betting margins and overround

Welcome to this William Hill guide on betting odds.

Bookmaker Player A Win Player B Win
Bet365 1.72 2.10
Betfair 1.70 2.15
Paddy Power 1.75 2.05
William Hill 1.73 2.08
Unibet 1.71 2.12
Ladbrokes 1.74 2.06

Here you will learn everything there is to know about betting odds, how to read different configurations, the best ways to utilise your preferred format, and how to convert betting odds. It is essential to understand how betting odds work when preparing to make a bet. A lack of comprehension of the basic fractional or decimal odds could lead to losses by placing a wager you thought was something else. Even bettors that are experienced using one format of odds, fractional, for example, can benefit from understanding the full spectrum of betting odds. They may find that utilising multiple formats aids their betting success more than relying on one kind. Betting odds are the odds on a particular outcome and are determined by the bookmaker. For example, England are one of the leading contenders at 6/1 to win the 2026 World Cup. Betting odds are the ratio between the amount staked by the bookies and the bettor, so 6/1 means the bookies stake six times the amount the bettor has wagered. If the bettor wins; their predicted outcome materialises; they will take six times their bet from the bookie (in this case). For example, if you were to stake £1 then you would receive £7 back from the bookmaker in this case – £6 profit plus your initial stake. The odds are calculated by the bookmaker. They will estimate the probability of an event taking place and based on their prediction, will display odds. William Hill offers the reader and bettor the opportunity to request their own odds. Through the popular #YourOdds on Twitter, punters can request odds on an outcome not listed by the bookie at the time and be one of the first to place a bet on a specific outcome of their choice. The social media team will pass on the punter’s requests to the traders upstairs, and if the request is approved, the punter will be able to bet on their own fully customised odds on the day they requested them before anyone else.

Betting Odds, Lines & Sportsbooks Promotions

They also give you tips and links to free bets as well as offers. If you want something other than horse racing you can choose from a drop-down list. Sports include run from football and rugby to cricket, darts and more. With so much information crammed on, it looks quite confusing at first. It shouldn’t take you too long to get to grips with it, though.

Which bookie offers the most competitive odds?

There are actually some useful features on this site. One is the tab that shows dropping odds. This is a nice tool for spotting events where the market is moving quickly for some reason. You can also see a few sure bets on here too. The selection is pretty limited and the profits are small. You are looking for odds on something you want to bet on? On William Hill’s website, you will find the odds you are looking for and a breakdown of what the odds are for specifically. William Hill offers odds for many different aspects of an individual event.